RAC Awards

Award recognised motoring services organisation

RAC Receives 2007 J.D. Power and Associates Award: 'Number 1 Roadside Assistance Provider in Customer Satisfaction' in UK*

RAC IS NO.1 FOR MOTORISTS ONCE AGAIN

Motorists have ranked RAC top for roadside assistance for the second consecutive year. The results of the UK Roadside Assistance Study - an annual study undertaken by consumer research company, J.D. Power and Associates - show that for roadside assistance, RAC ranks the highest for customer satisfaction.

The study of over 3000 UK motorists looked at the following three factors driving customer satisfaction: timing (time taken for help to arrive and time taken at the scene), operator/dispatcher (including time taken to answer the phone, friendliness and reassurance) and mechanic/vehicle driver (includes appearance, courtesy and the ability to do what was needed).

According to J.D. Power and Associates, RAC continues to lead the other providers in the industry for roadside assistance, coming out top of our motorist study for the second year running.

Neil Thompson, director of service delivery said, "We are delighted to maintain our lead in this award for a second year running, it is a huge achievement for all in our Rescue Service Delivery team."

"It's great to see that our commitment to delivering exceptional service has been recognised by the people that really matter - our customers."

*The 2007 UK Roadside Assistance Study is based on responses from 3,004 customers regarding their experiences with a roadside assistance provider. Visit jdpower.com.